Your Health, Your Way – Get Unmatched Direct Primary Care Right in Oklahoma
Your Health, Your Way – Get Unmatched Direct Primary Care Right in Oklahoma
Direct Primary Care (DPC) is a healthcare model designed to simplify the patient-provider relationship. By eliminating the middleman (insurance companies), we can offer more time, flexibility, and attention to our patients. Here’s how it works:
At Ultimate DPC, we take pride in offering patient-centered care with a personal touch. Our team combines expertise, compassion, and a dedication to excellence to ensure every patient feels heard, valued, and understood. Together, Dr. Southward and April bring a modern, compassionate approach to healthcare that meets the needs of individuals and families alike.
Dr. Southward was born and raised in Southern Oklahoma on her family’s ranch. She attended Ringling High School and went on to complete her undergraduate degree at Oklahoma State University. She received her Doctorate of Medicine degree from the University of Oklahoma College of Medicine, where she graduated in the top quartile of her class. She completed her residency at Great Plains Family Medicine in Oklahoma City where she served as Chief Resident her final year. Upon graduation in 2003, she returned home to Ardmore, Oklahoma and opened her own private family medicine practice.
In 2012, she joined the staff of Cross Timbers Hospice and has since worked in both hospice and family practice serving Ardmore and the surrounding communities. The decision to transition to a direct primary care model has allowed her to spend more time with each patient to provide the quality, personalized care she is passionate about.
Her areas of clinical focus include family practice, geriatrics, hospice/end of life care, and chronic disease. She enjoys partnering with patients to educate them and help them to live a healthy lifestyle and prevent diseases. She believes that her patients can teach her more about medicine than any book ever has. She is a hands-on physician.
“Being a family medicine physician is my calling. I get the enjoyment of caring for my patients over time, from birth to geriatrics. It is a very rewarding experience.”
April was born and raised in Southern Oklahoma and is a 2003 graduate of Ringling High School. After high school, she moved to Norman to attend the University of Oklahoma, where she was a member of the Gamma Phi Beta Sorority and a Student Athletic Trainer for the OU football team for 3 years. She graduated from OU with a Bachelor’s Degree in Psychology in 2008. She then went on to earn two more degrees, a Master’s Degree in Sports Administration from East Central University in 2010 and a Bachelor’s Degree in Dental Hygiene from the University of Oklahoma Health Sciences Center in 2013.
She practiced Dental Hygiene in Ardmore for almost 5 years before she decided to pursue a career in medicine. She knew she needed more of a challenge professionally and also had a deep desire to care for people more completely. So, it was in 2018 that April entered the Master of Physician Assistant Studies Program at Oklahoma City University. She graduated from this program with High Honors in May of 2020.
She began practicing as a Family Medicine Physician Assistant in August of 2020 and loves being able to care for people right where she grew up! She has a heart for Family Medicine and considers it a blessing to be able to provide high-quality, thoughtful, comprehensive care to the people in this area. In particular, she enjoys building lasting relationships with her patients and their families, helping them achieve their health and wellness goals, and practicing preventive medicine.
She loves the direct primary care model as this allows her to care for people even more completely, without the rush, and allows her to be more available to her patients.
At Ultimate DPC, we understand that healthcare isn’t just about diagnoses and treatments—it’s about relationships. Our team is committed to building lasting partnerships with our patients. By truly understanding your medical history, lifestyle, and goals, we can offer care that’s tailored to your needs.
Healthcare should be accessible, affordable, and stress-free. That’s why we’ve embraced the Direct Primary Care model, removing unnecessary barriers like insurance red tape and focusing on what truly matters: your health.
No two patients are the same. We take the time to understand your unique needs, delivering care that’s as individualized as you are.
Our Direct Primary Care model ensures you have access to your healthcare team when you need it most. Say goodbye to long wait times and rushed appointments.
From preventive care to chronic condition management and treatments, we’re your one-stop shop for health and wellness.
Our modern approach blends old-fashioned family medicine values with 21st-century innovations. Whether it’s virtual visits or tailored wellness plans, we’re committed to offering the best of both worlds.
Enjoy 24/7 access to your provider for urgent needs and open, seamless communication to ensure you’re always supported when it matters most.
& Telehealth Appointments
Includes Wound Care and Ortho-Related Joint Injections
Achieve Your Goals with Advanced Medical GLP-1 Methods
Healthcare should be personal, accessible, and built around your unique needs. At Ultimate DPC, we provide comprehensive primary care services to patients of all ages. Serving the vibrant Ardmore community, our mission is to provide more than just medical services—we aim to offer a partnership in your health journey, creating a medical home that prioritizes both your immediate care and long-term wellness. Whether you’re managing chronic conditions, seeking preventive care, or addressing acute illnesses, we’re here for you every step of the way.

Get annual wellness visits, physicals, and routine screenings for early detection of health issues.

Diabetes, hypertension, heart disease, and more. Holistic support to help you manage your lifestyle.

Same-day, next day, or telehealth appointments for fast, effective care of acute and common illnesses.

Responsible GLP-1 weight loss programs to help you achieve your healthy weight loss goals.

Pap smears, cervical cancer screenings, treatments for PMS, migraines, and other women's speciic health needs.

Same-day, next day, or telehealth appointments for fast, effective care of acute and common illnesses.

Same-day, next day, or telehealth appointments for fast, effective care of acute and common illnesses.

Botox & Dysport, Dermal Fillers, PDO Threadlifts, Facials, Chemicals Peels, CO2 Laser Resurfacing & so much more.

Testosterone injections, PRP treatments, ED treatments options and so much more, reach out for more info.
Patients will have access to additional Comprehensive Wellness Care through our partner clinic, Ultimate Health + Wellness. This will be at an additional cost, but a 10%-member discount will be applied to most products and services.
We offer wrinkle reduction and dermal filler treatments.
Fighting hormonal imbalances
as you age.
Try this incredible hormone replacement method.
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